A page SEO audit is a process of evaluating the search engine optimization (SEO) factors of a webpage to identify areas that need improvement. The audit is performed to ensure that the webpage is optimized for search engines and can rank higher in search engine results pages (SERPs).
A typical page SEO audit involves evaluating the various on-page factors that impact the search engine ranking of the page. These factors may include the page's title tag, meta description, header tags, content quality, internal linking, image optimization, mobile responsiveness, page speed, backlinks, schema markup, social media integration, canonical tags, and robots.txt and sitemap.
By performing a comprehensive page SEO audit, website owners can identify the strengths and weaknesses of their webpages and make necessary changes to improve their search engine rankings. A good page SEO audit can help to increase organic traffic, improve user engagement, and boost conversions.
Here are the steps to perform a basic SEO audit for a webpage:
- Keyword research: Identify the primary keyword and secondary keywords that are relevant to the page. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find suitable keywords.
- Title tag: Check whether the title tag is optimized for the primary keyword and is compelling enough to attract clicks. It should be around 60 characters or less and include the primary keyword.
- Meta description: Verify that the meta description is engaging and includes the primary keyword. It should be around 155 characters or less.
- Header tags: Check whether the page has a hierarchy of header tags (H1, H2, H3, etc.) that are properly structured and include relevant keywords.
- Content quality: Review the quality of the content on the page. Is it unique, informative, and engaging? Is it optimized for the primary and secondary keywords?
- Internal linking: Check whether the page has internal links to other relevant pages on the website. This helps with website navigation and distributes link equity.
- Image optimization: Make sure that images on the page are optimized for search engines. Use descriptive filenames, alt tags, and captions.
- Mobile responsiveness: Check whether the page is mobile-friendly and responsive. Use Google's Mobile-Friendly Test to check.
- Page speed: Test the page speed using tools like Google PageSpeed Insights or GTmetrix. Optimize the page to load as fast as possible.
- Backlinks: Check whether the page has any backlinks pointing to it. Use tools like Ahrefs or Majestic to find backlinks.
By performing a comprehensive SEO audit and making the necessary changes, you can improve your websites.